Fueled by AF
I had the chance to work with Fueled by AF on a mix of traditional promotion and social content — helping bring their brand, energy, and story to life in a way that feels as vibrant as the people behind it.
Fueled by AF is doing something genuinely special: making great snacks, building real community, and creating meaningful job opportunities for individuals with disabilities — all with intention, care, and joy. Their brand lives at the intersection of great products and thoughtful impact, and that balance is what we aimed to capture in the work.
My goal was simple: create content that feels warm, real, and human — just like the brand itself.
Grateful for collaborators who make the work feel meaningful, joyful, and full of heart.
Fueled by AF - Staff Feature
Fueled by empathy, I had the pleasure of producing, directing, and asking thoughtful questions of her staff, who have disabilities. We laughed, joked, and ultimately uncovered the heart of who they are and the roles they play. While people with disabilities are often overlooked in our society, I deeply appreciated and genuinely resonated with how Angelia Ford, the owner, has created a space where those who operate and think differently can truly thrive.
Thankful to be featured on their Amazon product pages as well.
